SOOS Cycling trainer

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This home training bike is part of an increasing area within the sport of road cycling. In fact it is becoming an independent sport, with its own rules, competitions, champions, community and apps. The client approached us with their project, because of our professional expertise and the fact that I myself am an avid road cyclist. 
 

This training bike simulates actual road cycling. The user sits on it in the usual cycling position. The device connects to an existing trainer (the "engine "unit and the brain) which enables the user to experience the cycling activity, with different degrees of difficulty, climbing angles etc.
The challenge was to find the right dosage and balance between an existing road bike, and a new creature, in terms of appearance and visual personality.